Friday, January 29, 2010

E-book Give Authors More Returns

The announcement by Amazon that it sold more e-books than paperback books shocked the literary world during the holidays of 2009. Amazon shocked publishers again and caused a cheer to go up from authors when it announced that it would begin offering 70% royalties to authors.

What does this mean for publishers? It offers a new outlook and a fresh beginning. Authors have been fighting for their rights for decades. Bokheim Publishing was founded under the belief that authors and readers deserve more. For Bokheim Publishing, this triumph shows that authors and readers have been heard.

Amazon has been leading the way into a new beginning that will benefit all sides. As other publishers begin to realize the benefits in delivering more to authors and readers, a new age in the digital era will begin. With the introduction of the Apple iPad, this will bring more to authors. Authors will continue to receive higher returns for their efforts and costs will be driven down due to a competitive edge for readers.

For Bokheim Publishing, this allows the opportunity to do more for our consumers and authors. The year 2010 will do much to revolutionize the industry for the future.

Monday, January 25, 2010

Examining E-Readers

There are dozens of e-readers on the market, each varying in price and quality. One of the first e-readers was the Kindle. It received a great deal of publicity thanks to Amazon despite the initially small growth of e-book sales.

Some of the newest e-readers on the market are Sony’s E-Reader (which also comes in pink), the Nook (which offers an attractive, streamlined design) and there are rumors that Apple’s new tablet design will have extra features for e-books. Each e-reader offers the ability to hold hundreds if not thousands of e-books, and what the manufacturer promises to be a higher quality reading experience. They also boast how e-books can be found for under $10. Most paperback books can cost a lot more.

We would encourage our readers to choose carefully. It is important for each person to try the e-reader before he or she buys it. An e-reader is a pricey but sound investment. If chosen correctly, it can bring many years of enjoyment to the user.

No matter which e-reader could be considered the ‘best one’, they are improving each year, offering additional features to consumers at a lower price. If an e-reader is out of the price range, avid readers and consumers can visit Bokheim Publishing and bookstore websites to participate in occasional contests for free e-readers.

Keep reading!
The Bokheim Team

Thursday, January 21, 2010

History Revisited

Not many people remember history lessons about Ancient Rome, unless it has to do with a part of their daily work routine, or they have an interest in it. It is perhaps interesting to note how alike certain situations in that culture of long ago are to ones of today. Rome, in its later years, was constantly having its economy threatened by rising costs of inflation and the ever-increasing need for better access to health care and education.

So why is it that if this situation was going on thousands of years ago we apparently seemed to have not learned from it?

Although some questions may never be answered, it is definitely interesting that the Romans did have one outlet – entertainment. No matter how bad things became with each passing year, the Romans had something they could focus on in the entertainment world. Whether it was the Arena, most recently known thanks to Ridley Scott’s Gladiator, the theatre, which was the base for modern theater and plays, or literature, which had strong access throughout all of Rome, entertainment was very important.

Even with the state of our current economy, this holds true for us just as it did with the Romans. The reason for this is that we need something different – something apart from the ‘daily grind’ that threatens to overwhelm us if we are unable to stop thinking about it. This is why sports, movies, theaters and literature are so important for everyone during these times – each of us needs something fun.

However, many of us need entertainment that offers something above the norm – something that truly helps each of us not to think about what we are forced to endure daily. That is not to say it is a source of ignoring reality, but it is instead a way of finding a small measure of peace and enjoyment. Bokheim Publishing understands this, and it is working to provide families with the kind of literature they want and deserve.

Bokheim Publishing pledges to provide the highest quality literature. We hope that authors, editors and readers assist us in providing them with the assistance they need.

Wednesday, January 20, 2010

Publishing Rewards

Bokheim Publishing – More rewards for customers and less inconveniences

Publishing is a business; it makes money through its consumers. For publishers, pleasing consumers does not start with the bookstores, but instead it begins during manuscript preparation. Authors can assist in this preparation by learning about their readers.

Bokheim Publishing offers its books through a number of major resellers and our own storefront. This provides maximum exposure, but it also encourages us to understand our readers better. The only way publishers can offer their readers a better product is by offering an understanding of what readers want to read and at the right price. This includes offering selective sales at periodic dates, in addition to rewards for purchasing books.

By offering a higher quality product for less, mingled with more rewards for customers and less inconveniences, publishers are able to meet the demands of today. Smart planning and understanding what readers want will help to increase sales while keeping costs down. With the arrival of 2010, publishers are charged with assisting in the aid of marketing the books that their readers want. For Bokheim Publishing, meeting the wishes of our customers is our highest priority.

Tuesday, January 19, 2010

What Kinds Of Manuscripts Are Publishers Looking To Publish?

I remember how as a kid I would go to the library and head straight to the section I wanted to read. By the end of my first summer visiting that library, I knew the title and subject of every book in the fantasy section. As an adult working as an editor, I pride myself on knowing what books are out there. This practice is shared by others that I work with.

One thing I love about working at Bokheim Publishing is that our team knows which manuscripts will do best in the literary world. Questions I am often asked is if I think someone’s manuscript will be accepted. For any would-be author, I think it is important to do research and write about what he or she thinks will be sought after if your main goal is ultimately to be published. But more than that, I believe it’s important for an author to believe in his or her manuscript. If you do not believe and keep trying, you will never be published.

Einstein was ridiculed by the scientific world and yet is called a physics genius to this day. I find that very amusing as Einstein flunked basic physics. Remember that although you might be receiving rejection letters, this does not mean your manuscript will not be published. Finding the right mix of time, place and person is essential.

The author who inspired me to become an editor was T.A. Barron. He once told me he had been rejected over a hundred times before he found the right moment for his manuscript. Now you will find his books in almost every bookstore in America. Stephanie Meyers was rejected ten times until she was signed and now she has two movies out with two more on the way. How is that for an interesting turnout?

I find that publishers are looking for all kinds of manuscripts and that each author should remember this fact. Do not be discourage if you receive a rejection letter and remember that with effort, timing and determination an author can be published.

Bokheim Editor