Monday, February 1, 2010

Common Author and Publisher Misconceptions

There is such a thing as a niche – and publishers, just like all businesses, try to target their niche audience. Marketing is created around this niche and manuscripts are often scrutinized on whether they meet this niche. Manuscript quality is always considered, but in the end, the market always wins. Despite this universal truth for publishers, this should not be confused with common misconceptions between authors, readers and publishers.

Christian authors may sometimes believe that if their manuscript has God, or a similar religious concept behind it, that their manuscripts will not be published by certain publishers. Yet despite this belief, many Christian authors have done very well with secular publishers. Famous authors like C.S. Lewis and J.R.R. Tolkien have proved this as a fact. While the market can still affect a publisher’s decisions, every publisher wants to publish a high quality manuscript.

These misconceptions include how some authors believe that they are unable to publish with a Christian publisher. Christian publishers like Bokheim Publishing often accept manuscripts from many different viewpoints on varied topics, even controversial ones. Although manuscripts may be scrutinized more closely, this is often due to a desire to publish an even better novel.

With the arrival of the new website, Bokheim Publishing plans to make 2010 its best year yet for our readers, authors, booksellers and reviewers. Whenever you pick up a Bokheim Publishing book, we want you to enjoy a rare quality of book that will provide you with a great reading experience. Check out our catalog today and enjoy what Bokheim Publishing has to offer!